The main activity of Omnico company is the distribution of FMCG products on the territory of Serbia. Using direct distribution, we cover 5700 POS, which represent about 80% of weighted distribution, while for the coverage of the rest of the market we create appropriate Route To Market models through our sub-distributors and wholesalers.
Within this service we provide our clients with:
Contracting sales with customers
Participating in the creation or the creation of marketing plans within the agreed budget
Realization of marketing plans
Inventory management

Merchandising and intent collecting services

Omnico has a capable merchandising team which consists of 32 executives covering about 1,000 of the largest retail stores.
Within this service we provide our clients with:
Stores visits 1-6 times per week depending on the format and turnover
Providing products on the shelf in accordance with merchandising standards or planograms
Stock management at the stores
Checking product price tagging
Delivery of POS materials
Price scan
Providing photos of positions as needed
Optional: collecting requisitions and forwarding them to the user


By constantly improving and educating our employees, we have developed an extremely strong marketing team, which can provide support when organizing ATL and BTL marketing activities.
Within this service we provide our clients with:
Development of a BTL activity plan (actions, secondary positioning, promotions, surveys…)
Design and creation of promo packages: co-pack, on-pack …
Building and realization of BTL activities
Design and / or creation of POS materials
Creation of ATL activity plans
Realization of ATL activity plans


On the market, Omnico is renowned for efficient logistics, for which we have also received a “gold medal” for the supplier with the highest delivery accuracy (over 99% for 2016) from Delhaize Serbia.
Within this service we provide our clients with:
Warehousing of goods with the appropriate temperature regime
Commissioning of goods before delivery
Printing of output and input documentation
Delivery of goods to all retail outlets and central warehouses of retail chains in vehicles of the appropriate temperature regime and with adapted needs of the recipient of the goods
Stickering / pasting declarations

Business consulting

Based on the multidisciplinary nature of its processes, operations in many FMCG categories, as well as many years of cooperation with a large number of domestic and international clients in the supply chain, Omnico has developed an experienced, expert and professional team that can offer clients advice in the following areas:
Creation or redesign of the Route To Market model
Price strategy
New product development strategy
New product launch strategy
Marketing mix strategy
Development of sales plans and appropriate budgets
Finding the most efficient logistics solution
Assistance / mediation in negotiations
Market research